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Gisela

Gisela was founded in 1993 by José Miguel Ferrer with the aim of creating a lingerie brand for a new generation of women: free, independent, and self-confident. After establishing itself as a leading name in the Spanish intimate apparel sector, the company welcomed Iván Ferrer as CEO in 2000, followed by Yolanda Ferrer as Design Director and Aldo Ariza as R&D Director in 2006. Together, they drove the brand’s international expansion and broadened its offering with new categories including swimwear, sleepwear, outerwear, and accessories. Today, Gisela is present in more than 50 countries.

Gisela is a brand that connects with and inspires women through fashion, as well as through culture, the arts, and knowledge. It is a diverse, curious, and committed community that challenges conventions and explores new paths, bringing together everyone who forms part of the brand’s ecosystem: its team, customers, and collaborators.

Gisela’s identity is built upon three fundamental pillars: beauty, understood through a diverse, free, and ever-evolving perspective; emotion, as a connection to artistic and cultural experiences capable of awakening sensitivity; and innovation, conceived as an attitude that fuels creativity, questions established norms, and seeks new ways of seeing the world.

With more than 30 years of experience, Gisela has built a solid legacy within the intimate apparel industry. The brand remains firmly committed to innovation, learning, and continuous improvement, with the aim of contributing new perspectives to the world of lingerie through experience, authenticity, and a dedication to quality.