Designers

Alejandra Alonso Rojas

Madrid-born designer Alejandra Alonso Rojas learned her craft from the women on both sides of her family, a tradition enriched and passed down for generations. Informed by her Manhattan life and a plethora of archival photographs of her family in knitwear, Rojas launched a casual luxury brand around traditional and experimental handwork in 2016. Trained at IADE, Central Saint Martins, and Parsons School of Design in New York and Paris, the designer earned a master’s degree in fashion at the School of the Art Institute of Chicago, and a business degree from Universidad Carlos III in Madrid.

Her lifelong practice draws from a deep understanding of Spanish tradition and sophistication met with her taste for modernity. Eschewing trends and seasonality, Rojas’s designs cater to modern, pioneering women who value timelessness. The line is an evolution of the designer’s signature styles, a foundation of hand-knits, impeccable tailoring, and hand-finished details. Layerability and versatility through a synergy of contrasting textures define the designer’s perspective on casual luxury. Fine hand-crocheted pieces pair with butter soft leathers to add warmth, while chunky knitwear, a key unifier in Rojas’s collections, gives featherweight silk, satin, and tailored ensembles an effortless, softened edge from day to night. Variations are endless and offered through a seasonless approach.

2026 COLLECTION

The line is an evolution of the designer’s signature styles, based on hand-knitted garments, impeccable tailoring, and
hand-finished details. Fine hand-crocheted pieces are paired with extremely soft fabrics to add warmth, while chunky knit, a key unifier in Rojas’ collections, lends a light, softened touch to silk, satin, and tailored ensembles, from day to night. The variations are endless and offered through a seasonless approach. The designer often draws inspiration from her memories of the women in her family and her Spanish upbringing, infusing rich personal references into each collection. Each piece, for Rojas, is an investment item meant to be passed down.

COLLECTION 2024

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Designers

Alejandra Alonso Rojas

2026 COLLECTION